Roman Chornovol
Roman Chornovol writes about AI search and narrative intelligence at Mavel: how AI models discover, describe, and recommend brands, and what teams can do to shape it.
The Biggest LLM SEO Myths: Why Tactics Won’t Fix Your Narrative
Keyword tweaks and schema markup are hygiene. What decides whether ChatGPT recommends you is the story your market already tells about your category.
Read article →AI Visibility vs. LLM SEO: Why Mentions Don’t Equal Narrative
Showing up in an AI answer feels like winning. It isn't. What matters is whose story about your category the model decided to tell.
Read article →GEO vs. SEO: Why Tactics Won’t Win in AI Search
SEO chases links, GEO chases mentions, and both miss the thing AI actually recommends on: whose story your category believes.
Read article →How LLM SEO Works: Why Tactics Without Narrative Don’t Move the Needle
AEO and GEO get you into the answer. Narrative decides whether the model recommends you once you're there.
Read article →What Is LLM SEO? Why Tactics Without Narrative Don’t Move AI Recommendations
LLM SEO gets you mentioned in AI answers. It doesn't decide whether the model recommends you, because that's set by the story it already learned about your category.
Read article →How Buyers Use ChatGPT to Choose Vendors
The buyer's shortlist now gets drafted by an AI assistant before a single rep hears their name.
Read article →Why ChatGPT Recommends Your Competitors (Not You)
When AI names three tools and skips yours, it isn't rating you badly. It's repeating the story the market already told it.
Read article →Why Your Brand Is Invisible in AI (And What Actually Fixes It)
Being absent from an AI answer isn't a visibility bug; it's a sign the model learned a story about your category that doesn't have room for you.
Read article →Answer Engine Optimization (AEO): What It Is and Where It Stops
AEO gets you into the answer. It doesn't decide whether the answer recommends you.
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