Privacy Policy
This Privacy Policy explains how Digifico GmbH ("Mavel", "we", "us") processes personal data in connection with the Mavel website and services. Mavel is a product of Digifico GmbH, Bahnhofstrasse 16, 6300 Zug, Switzerland (UID CHE-373.069.064).
Who is responsible
The data controller is Digifico GmbH, Bahnhofstrasse 16, 6300 Zug, Switzerland. For any privacy question or to exercise your rights, contact [email protected].
What we collect
- Information you give us: your business website and email address when you request a free AI visibility audit or contact us, plus anything you include in your message.
- Usage data, via Google Analytics: cookie identifiers, IP address (truncated where supported), device and browser type, pages viewed and referring source.
- Server logs: standard technical logs (IP, timestamp, user agent) generated when you visit the site.
How we use it
- To prepare and deliver the audit you request and respond to your enquiries.
- To operate, secure and improve the website.
- To comply with legal obligations.
Legal bases
Where the EU/UK GDPR applies, we rely on: your consent (analytics cookies); steps taken at your request prior to a contract (audit requests); our legitimate interests in operating and securing the site; and legal obligations. We also process data in accordance with the Swiss Federal Act on Data Protection (FADP).
Cookies & analytics
We use Google Analytics to understand site usage. Analytics cookies are set only with your consent. See our Cookie Policy for details and how to opt out.
Sharing
We share data with service providers acting as processors on our behalf: analytics (Google), website hosting, and email delivery. We do not sell your personal data.
International transfers
Some providers may process data outside Switzerland/the EEA. Where they do, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.
Retention
We keep personal data only as long as necessary for the purposes above or as required by law, then delete or anonymise it.
Your rights
Subject to applicable law, you may request access, rectification, erasure, restriction, portability, or object to processing, and withdraw consent at any time. Contact [email protected]. You may also lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) or your local supervisory authority.
Changes
We may update this policy; the "last updated" date reflects the latest version.