Notes on AI search & narrative
How AI models decide whose frame to recommend: visibility, narrative share, and the strategy behind being the answer, not just a mention.
Narrative Share of Voice: Why Being Mentioned in AI Answers Isn’t Enough
Two brands can show up in the same AI answer and still lose completely different battles: one gets a footnote, the other gets the frame the model builds its whole recommendation around.
Read article →From Narrative Analysis to Content Roadmap: Why Mentions Miss What AI Actually Recommends
Being named in an AI answer isn't the same as winning it. The frame the model uses to recommend competitors instead of you is invisible to mention counts.
Read article →How to Audit the Narrative AI Associates with Your Brand (Not Just Track Mentions)
Being named in an AI answer doesn't mean you won it. Here's how to check whose story the model is actually telling about your category.
Read article →How to Shift Category Consensus Inside AI Models: It’s Not About More Mentions
Being quoted in an AI answer feels like winning. It isn't. The model's frame about your category was already decided before your name showed up.
Read article →Consensus: Why AI Doesn’t Recommend You (Even When You’re Mentioned)
Showing up in an AI answer and getting recommended by it are two different outcomes, and most brands are optimizing for the wrong one.
Read article →How to Find Narrative Gaps in Your Category: The Difference Between Being Mentioned and Being Believed
Being mentioned in an AI answer feels like winning until you notice the model is still recommending someone else and telling your story wrong when it does mention you.
Read article →Why ChatGPT’s Answer About Your Category Isn’t Built on What You Think
ChatGPT doesn't recommend the brand mentioned most. It recommends the brand whose story matches the frame it already learned about your category.
Read article →What Is Narrative Intelligence for Brands? Why Mentions Aren’t Wins
Your brand shows up in the AI's answer. The competitor gets the recommendation. Here's why mentions and narrative are two different games, and only one of them decides who wins.
Read article →What Is AI Narrative Share? Why Mentions Don’t Equal Influence
Your brand can show up in an AI answer ten times and still lose the recommendation. Whoever's frame the model adopted wins, not whoever got cited most.
Read article →What AI Actually Trusts When It Cites You (It’s Not What You Think)
Getting cited by ChatGPT feels like winning. Most of the time, it's just proof you exist inside someone else's story.
Read article →AI Visibility vs. Narrative Intelligence: Why Being Mentioned Isn’t Winning
Showing up in an AI answer and winning the recommendation are two different outcomes, and most brands are only measuring one of them.
Read article →How AI Forms a Narrative About Your Brand (It’s Not What You Think)
Getting mentioned in ChatGPT's answer feels like a win, but the model can cite you a hundred times and still send the customer to a competitor.
Read article →