Mavel Blog
Notes on AI search & narrative
How AI models decide whose frame to recommend: visibility, narrative share, and the strategy behind being the answer, not just a mention.
SEO/AEO Mavel
AI Visibility Mavel
Uncategorised Mavel
Why Local SEO Tools Miss the Frame: AEO & GEO Are Tactics, Not Strategy
Schema markup and citation trackers can get a local plumber mentioned by ChatGPT, but they can't make the model recommend him first, because that decision comes from a category story the tools never touch.
Read article →You’re Not Losing AI Visibility. You’re Losing the Frame.
The brands winning in AI search aren't just getting mentioned — they're the ones whose story the model decides is true. That's a narrative problem, and most growth tools weren't built to see it.
Read article →Your SaaS Product Isn’t Invisible in AI Search. It’s Being Told Wrong.
B2B SaaS marketing teams don't have an AI-visibility problem. They have a narrative problem — and chasing mentions won't fix it.
Read article →